An AHP model to evaluate brand equity of sports clubs


IŞIK M., ÖZAYDIN Ö., TOPCU Y. İ., BURNAZ H. Ş.

The 24th European Conference on Operational Research (EURO XXIV), Lizbon, Portugal, 11 - 14 July 2010, pp.71

  • Publication Type: Conference Paper / Summary Text
  • City: Lizbon
  • Country: Portugal
  • Page Numbers: pp.71
  • Istanbul Technical University Affiliated: Yes