An AHP model to evaluate brand equity of sports clubs


IŞIK M., ÖZAYDIN Ö., TOPCU Y. İ. , BURNAZ H. Ş.

The 24th European Conference on Operational Research (EURO XXIV), Lizbon, Portugal, 11 - 14 July 2010, pp.71

  • Publication Type: Conference Paper / Summary Text
  • City: Lizbon
  • Country: Portugal
  • Page Numbers: pp.71