Do Information Sources and Differentiation Enhance Loyalty for Industrial Buyers?

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Copy For Citation

Elmadağ Baş A. B., Başar B.

Society for Marketing Advances Conference, Orlando, United States Of America, 31 October - 03 November 2012, pp.1

• Publication Type: Conference Paper / Full Text
• City: Orlando
• Country: United States Of America
• Page Numbers: pp.1
• Istanbul Technical University Affiliated: Yes