Do Information Sources and Differentiation Enhance Loyalty for Industrial Buyers?

Elmadağ Baş A. B., Başar B.

Society for Marketing Advances Conference, Orlando, United States Of America, 31 October - 03 November 2012, pp.1

  • Publication Type: Conference Paper / Full Text
  • City: Orlando
  • Country: United States Of America
  • Page Numbers: pp.1
  • Istanbul Technical University Affiliated: Yes