Copy For Citation
ULUBASOGLU G., SENEL M., BURNAZ H. Ş.
in: Marketing at the Confluence between Entertainment and Analytics, Rossi, Patricia, Editor, Springer International AG, pp.969-982, 2017
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Publication Type:
Book Chapter / Chapter Vocational Book
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Publication Date:
2017
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Publisher:
Springer International AG
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Page Numbers:
pp.969-982
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Editors:
Rossi, Patricia, Editor
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Istanbul Technical University Affiliated:
Yes